CLAAS, the agricultural machinery manufacturer delivers a strong 2009 Annual Report that invests significant time in creating a strong bond between their partners, investors, shareholders, and team. The family run business welcomes readers into their ever-growing global company by sharing special moments captured in this minimalist report.
Photography takes a leading role, showcasing milestones the CLAAS tribe has reached since their establishment in 1913. Using an industrial photography style, images are predominantly kept large, filling at least half a page, if not an entire spread. To commemorate special days and events, black and white filters give images a feeling of nostalgia.
Photography takes a leading role, showcasing milestones the CLAAS tribe has reached since their establishment in 1913. Using an industrial photography style, images are predominantly kept large, filling at least half a page, if not an entire spread. To commemorate special days and events, black and white filters give images a feeling of nostalgia.
Hidden between the pages are true gems that break the monotony of it all and show the fun side of this family too. The cover flap transforms something as plain as a wheat field into a sweeping, majestic view, while the list of facts that form the globe bring a sense of whimsy to the account.
To add interest, the report also features silhouettes of some of their outstanding international relations alongside brief, heartfelt testimonials. The report uses short paragraphs in a simple sans serif to tie it all together.
